About



Advocate for Highly Effective Philanthropy

We help excellent domestic enterprises, individuals and families to engage in charity, and aim to improve the effectiveness and influence of public welfare resources so as to boost more meaningful changes.


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Corporate Citizenship in Action (CCiA), founded in 2008, is a leading philanthropy consulting company that provides services for Fortune Global 500, unicorn companies, foundations, international organizations and community leaders in China.We work to advocate corporate citizenship, optimize philanthropic resources and expand their influence. 

As a pioneer in engaging enterprises into philanthropy, we are the first Chinese initiator of ‘venture philanthropy’ and have guided enterprises towards innovative ways to practice corporate social responsibilities (CSR). We have facilitated Lenovo Venture Philanthropy, Master Kong Philanthropic Projects Competition, Intel Cinnovate, and China Merchants Award of Poverty Alleviationamong other renowned strategic public welfare projects.

The company links enterprises to the philanthropy though providing consulting services regarding philanthropic approach, project operation and voluntary service. Over the past decade, we have triggered an accumulative donation of 1.2 billion yuan, and introduced funding from private department to more than 1300 philanthropic organizations and social entrepreneurs.

We contributed to the establishment of Shanghai United Foundation, China Charity Fair, Information Sharing Mechanism of Chinese Environmental Grantmakers as part of our efforts towards higher effectiveness of resource distribution.

Currently based in Beijing, the company maintains healthy contact with philanthropic authorities at all levels, shares networks with the strategic partner, NPI, and cooperates with mainstream media and research institutes.


Our Story


CCiA was officially established in April, 2008 by several Chinese experts in CSR and public welfare, but our approach to effective philanthropy dated back as early as in May, 2006, when we had a primitive idea that we should persuade large-scale enterprises to shoulder proportionate social responsibilities.

We were inspired by Journal of Business Ethics, a periodical on CSR and sustainable business model listed as top 50 business publication by the Financial Times. The Journal annually published a list of 100 enterprises with good CSR practices. Sadly, however, Chinese enterprises was never on the list. That was the early 21st century, when foreign companies were expanding in China and Chinese enterprises were trying to adapt to market economy.

30 years after the Reform and Opening Up, it was first put forward in Regulations on Foundation Administration to develop non-public funds, which enabled enterprises and individuals to further engage in charity. At the same time, the seed of CSR started to be planted in China and people realized that philanthropy was the link between enterprises and the society. Under this circumstance, CCiA made use of the resources as a strategic partner of the British company, Corporate Citizenship, and the only Chinese advocate recognized by London Benchmarking Group (LBG), and started to introduce performance management into philanthropy. After years of research and practice, we have harvested experience to integrate enterprises with philanthropic organizations and to expand the influence of philanthropy.

Since 2014, as the public's awareness, enthusiasm and participation in philanthropy continue to rise, with annual social donations exceeding 100 billion yuan becoming the norm, and philanthropy entering the era of the rule of law after the promulgation of the Charity Law, CCiA has begun to explore a systematic and more effective philanthropy model to accelerate the performance and impact of the allocation and use of philanthropic resources. Through active practice, advocation of concepts such as effective philanthropic, catalytic philanthropy, grantmakers’ information sharing etc., and launch of a series of research reports, CCiA has determined its own value contribution and business approach. In 2018, after 10 years of exploration, CCiA announced its own positioning: a facilitator of highly effective philanthropy, capable of providing philanthropy consultation for corporations and corporate foundations, while aiming at advising for personal and family philanthropy.

After the 10th meeting of the Central Committee for Financial and Economic Affairs in 2021, it has become a top priority of Chinese society to leverage the third distribution of philanthropy and to promote high quality development of the philanthropy sector. Against this backdrop of positive social environment, CCiA has advocated the Corporate Philanthropy Impact Toolkit, launched the "Report on Major Gifts Received by University Foundations in China", promoted the practice of collaborative philanthropy in China, and continued to refine its philanthropic consulting expertise. With 15 years of experience in philanthropy consulting, CCiA is still on its way to become a better "highly effective philanthropy facilitator," and to provide consulting services to those who are genuinely concerned about social development.


Memorabilia

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

2022

Proposed the Corporate Philanthropy Impact Toolkit, launched the "Report on Major Gifts Received by University Foundations in China" and the "Report on Environmental NGOs in China," and continued to create popular philanthropy projects and IPs, such as the HSBC Community Festival …

2021

Two CCiA projects included in Global 100+ Biodiversity Cases at CBD COP-15; major gift advisory for first international client; experience in producing philanthropy communication “blockbusters”; WeChat video account opened.

2020

Planned and organized the 20th Anniversary Special Program for Conservation and Environmental Grants, Ford China, collaborated for the first time with 3 leading online video platforms, and released the 20th Anniversary Impact Report; developed and released the first online charity introductory course targeting middle school students – the “Qinglan” Course; organized the first online Guangzhou HSBC Community Festival and the first online HSBC Mainland China Business Case Competition; provided philanthropy system upgrade consulting for GAC-Toyota; released the corporate foundation social value model at the China Foundation Development Forum.


2019

Provided program upgrade consulting for Amway Charity Foundation branding program; continue to provide project monitoring management for HSBC China; signed strategic cooperation agreement with SGS (Shanghai) Co., Ltd.; collaborated with China Merchants Bank private banking dept. to hold series charity salons. 


2018

In 2018, we tried online charity auction for the first time and blazed a new trail for expanding influence. We planned and supervised the ‘Along the Belt and Road’ Ecological Protection Project by Cadillac

2017

In 2017, we assessed the educational projects operated by China Three Gorges Foundation, and evaluated the feasibility of Toyota (China) Safety Experience project. Under our assistance, China Philanthropy Research Institute delivered Beijing Charitable Trust Performance Evaluation Report 2016.

2016

In 2016, we facilitated the establishment of the Information Sharing Mechanism of China Environmental Grantmakers, so that 9 domestic environmental grantmakers were able to share donation lists. We played the main role in writing China’s first observation report on domestic non-profit environmental protection organizations, providing grantmakers with a road map and best practices. Also, we worked with China Foundation Center and published Chinese Corporate Foundation Development Report 2016, which urged foundations to be more effective and professional. What’s more, we issued on our own Report on China CSR Ranking 2016, the first of its kind in China, in which we pointed out the causes for disordered CSR ranking and offered suggestions on sustainable development of this sort of ranking. 

2015

In 2015, we provided consulting service for Guangzhou Pharmaceutical Holdings Limited (GPHL) about registration and strategy planning of a foundation. We planned and supervised P&G Environmental Protection Pioneers programme, which cultivated environmentalists at college. We offered Amway (China) the whole 5 levels of volunteer training programs to help them empower volunteers.

2014

In 2014, we planned and supervised HSBC Community Partnership Programme, a practice of catalytic philanthropy in community building. We also facilitated HCBC Volunteering in Community, where we largely improved volunteering performance and gathered nearly 200 non-profit organizations.

2013

 In 2013, we helped GAC Toyota with CSR strategy planning. We delivered Review of Grassroots Collaborative Projects 2013 to Japan International Cooperation Agency (JICA) and offered our in-depth observation about how intergovernmental organizations can enhance grassroots cooperation.

2012

In 2012, we joined the committee of Ford Conservation and Environmental Grants and started cooperation ever since. We proposed holding Chinese Enterprise Green Contract Forum to SEE Foundation.

2011

In 2011, we cooperated with Lenovo and Weibo.com to advocate micro-philanthropy. We published Report on Cooperation between Non-Profit Organizations, where we analyzed the challenges of such cooperation and offered solutions. We also published China Corporate Foundation Development Report.

2010

In 2010, we organized CMG’s Award for Poverty Alleviation and were awarded the prize of ‘Innovative Practice of Poverty Alleviation’. Together with Intel China and the Department of Social Welfare and Philanthropy Promotion, Ministry of Civil Affairs, we set up the Cinnovation Award.

2009

 In 2009, we organized ‘The Fair of Philanthropic Projects for Wenchuan Earthquake’, which became the first domestic platform for nonprofit organizations and capital providers and served as model for similar fair. We contributed to the establishment of Shanghai Public Welfare Development Foundation, which then became today’s Shanghai United Foundation.

2008

In 2008, we provided strategy consulting service for Vanke Foundation. We also delivered Nokia’s Post-Disaster Reconstruction Report and designed community reconstruction projects based on actual conditions.


2007

In 2007, we initiated the Chinese version of ‘venture philanthropy’ and put it into practice in China with Lenovo. We held LBG roadshows in Beijing and Shanghai and suggested that performance management would be needed in social engagement.

Our Team
People here have one thing in common: they are eager to explore innovative solutions to social problems, knowledgeable and creative, moderate and persistent.
Partners

Founded in 2006, NPI is China's leading supportive philanthropic organization. Operating in more than 40 Chinese cities, it is rated by the Chinese Ministry of Civil Affairs as a 5A social organization and a “National Advanced Social Organization.” With the mission of “advancing social innovation and cultivating social entrepreneurship,” NPI has invented the creative “charity incubator” model. So far, it has incubated more than 600 social organizations and social enterprises, funded and supported more than 3,000 charity organizations and trained thousands of charity experts. Over the years, NPI has been committed to charity incubation, capacity building, community service, government procurement evaluation, social enterprise investment, and social innovation space operation. Its partners include government agencies at all levels, foundations, and companies on Fortune Global 500.

Established in 2009, Shanghai United Foundation (SUF) is a grant-making public foundation. It is committed to uniting donors to propagate the idea of philanthropy among enterprises and the public, to make philanthropy closer to the public, and to encourage enterprises and the public to support philanthropy. SUF adheres to the separation between fundraising and using, and supports reliable social service organizations to develop their own expertise. In addition, by fulfilling its function with respect to supervision and accountability, SUF continuously promotes the healthy and sustainable development of private philanthropy. On September 10, 2018, SUF won the 10th “China Charity Award.”

Contact Us
MingShanDao Corporate Citizenship in Action
oom 0901, Building 14, (Jianwai Soho,) NO.39 East Third Ring Middle Road, Chaoyang District, Beijing 100022
Tel: 010-51669502
Fax:010-51669502-8001
Website: ww.csrconsulting.com.cn