•Background

- GAC-Toyota began its new Five-Year-Plan in 2020, while philanthropic system gained importance as a key component of CSR practice. The system therefore needed improvement and upgrade.

•CCIA’s services and results

- Conducted comprehensive diagnosis of the current system.

- Conducted planning of the new system that integrates deeper with products and platforms and is more widely shared. 

- Advised on upgrading GAC-Toyota’s flagship philanthropic program.